Marketing articles we think you will find useful for your business.

Without a systematic approach to manage your marketing activities, it’s far too easy to waste significant amounts of time and money by getting completely off track.

The purpose of this article is to help you get the payoff you should from your investment in marketing. We will walk through the 7 parts of a Sustainable Marketing® system that must work together to create a successful marketing program for your company.

No one knows your construction company better than you. But as a contractor, creating a construction marketing plan may not come easy.

Whether your construction firm is a large, medium, or small business–a big challenge in the construction industry is well-established competition. Relying on word-of-mouth to win construction jobs is not enough in today's competitive environment.

Building your brand on a strong foundation is pivotal for construction marketing success. Before you start marketing your construction business, examine your industry and target market. Then it’s time for some good old-fashioned decision-making.

SEO is an exhausting process.

As algorithms continue to change, it's tough to keep up with the latest requirements. Every day, businesses struggle to combine the right cocktail of technical indicators, keywords, and website code to drive their sites further up the search engine result pages.

Perhaps you’re thinking of participating in a trade show or already have a few under your belt. Perhaps you know that at any stage of the marketing process, a trade show or conference can help boost interest, confidence and loyalty to your product or services. If you’re looking to bolster your resources and knowledge on planning a successful marketing event, read on.

What makes a logo iconic? Is it its ability to be recognizable? Is it its ability to be eye-catching without being complicated? How about its versatility or how representative it is of its company? If you guessed yes to all of the above, you know what it takes for a logo to be considered great.

If we presented you with two salaries you had to pay, say $50,000 and $24,000, you’d be drawn to the latter, right? What if we mentioned that that $24,000 salary paid for a more efficient and effective employee, who was tirelessly consistent and knew the latest and greatest in the field? So what exactly is the catch?

Let’s start by creating a mental image of your future…

In 10 to 20 years from now, how will your work make the world a better place? What is the positive impact that your company will be making in people’s lives? Why will those who work in your organization feel like what they do really matters?

Blogging is one of the most useful and effective forms of Sustainable Marketing®. In addition to giving your company a platform to update your customers about new happenings, product launches, or new services, it drives conversions and generates leads. Blogging is also an integral component to building brand awareness and loyalty—if you have the right things to say, and you say them frequently enough.

Perhaps you're growing faster than you can keep up with, you're growing too slowly, or you find that your business has simply plateaued. Whatever the case may be for your unique situation, you know that your time is best spent working on your business not managing the day to day aspects of your marketing. You also know that developing an effective marketing strategy will play an important role in the success of your business.

Take a moment to think about a company you have done business with. What do you think about them? How did they make you feel?

There are certain companies that just get it right. Every experience you have with them puts a smile on your face. Their name and logo are memorable. You love the way they speak to you on the phone, their website, through emails, and in their literature. Basically, you like them. You like their brand.

Most managers in the public sector understand that they have “customers”, but the service they provide is the only option available in their geographic area. This means their customer base has no other choice but to do business with them.

If you don't have any competitors, then marketing is unnecessary–right? Wrong. The role of marketing must move beyond selling and demonstrate an understanding of the public's needs.

If your company is in an industry like manufacturing, technology, energy, or construction it is crucial to have quality photos that grab the attention of your audience and leave a lasting impression. Your marketing campaigns will fall flat and seem amateurish if you use low-resolution images or rely too heavily on stock photography not created specifically for you.

Ebook - Sustainable Marketing for Long-Term Business Growth

The 7 Elements of Sustainable Marketing®

Transform your marketing into a long-term strategy that will immediately give you a competitive advantage.

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