Sustainable Marketing Glossary

Product differentiation is an important aspect of marketing. The primary goal is to convey the unique qualities of your product or service when compared to your competitors. Product differentiation is particularly important for crowded industries. It is best practice for businesses to develop new products or services with this in mind.

The promotional mix is a term that describes how a company combines marketing and promotion to create business growth. It includes content marketing, personal selling, publicity, advertising, direct marketing, and sales promotion.