Agricultural Marketing

Case Study: Morning Fresh Dairy

About Morning Fresh Dairy

Industry
Agriculture
Company Size
51-200 Employees
Established
1894

Morning Fresh Dairy is a family owned dairy farm that has been operating in the same location since 1894. Over the years they have learned that making honest claims, providing quality service, and producing the best products available are the keys to keeping customers satisfied.

They have been running a dairy farm for a long time and have a great sense for what works and what doesn't. Finding a long-term marketing partner that is easy to work with and values their experience is very important to them.

Over the years, they have come to rely on us for everything from help with planning marketing campaigns to creating deliverables to providing managed web services and technical support. It's a fun fact that our very first marketing project was a direct mail piece created for the dairy back in 1996.

Branding milk packaging for Morning Fresh Dairy

Branding and Graphics

With today’s growing concern about what’s in our food, we helped Morning Fresh Dairy develop an awareness campaign about how they operate. For over 100 years, they have been dedicated to producing dairy products without the use of pesticides or artificial growth hormones. 'All Natural Dairy' fits who they are and has been used in their marketing collateral since 2005.

We have worked with the dairy for over a decade, helping them keep their branding graphics consistent on a wide variety of materials like photography, packaging, postcards, door hangers, brochures, advertisements, vehicle graphics, digital assets, and more.

Brochure graphics for Morning Fresh Dairy
Truck graphics for Morning Fresh Dairy

Web Design and Development

The website for Morning Fresh Dairy is central to their marketing efforts. Along with information about the company and their products, you can also find a retail locations map and a reservation portal for their popular dairy tours.

Web Design - Morning Fresh Dairy

“I just visited your website. So refreshing. Everything is clean, uncluttered, easy to read, and straight-forward to use. Pictures are great. Very natural and delicious just like the milk I love. KUDOS!!” — Morning Fresh Dairy Customer

Homepage - Morning Fresh Dairy
Home Delivery - Morning Fresh Dairy
Products with Nutrition Facts - Morning Fresh Dairy
Find Retail Locations - Morning Fresh Dairy
Caps4Cash - Morning Fresh Dairy

SCROLL

Sustainable Marketing

Lead Generation—Morning Fresh Dairy wanted to build a campaign for their Caps4Cash fundraiser that helps schools and also increases their brand awareness with parents. Deliverables included photography of participating school kids, written content, a website directory of participating schools, and supporting print collateral.

Marketing for Morning Fresh Dairy

Commercial Photography

We've gone on location many times to get pictures of the farm, people working, and the animals.

Branding photography for Morning Fresh Dairy
Branding photography for Morning Fresh Dairy
Branding photography for Morning Fresh Dairy
Branding photography for Morning Fresh Dairy

Outcome

Over 150 northern Colorado schools have signed up for the Caps4Cash program.
The number of home delivery customers has grown 20% year over year.
Website traffic has increased 30% year over year.