Industrial Services Marketing

Case Study: Kinetic Industry

About Kinetic Industry

Industry
Industrial Services
Company Size
51-200 Employees
Established
2014

Kinetic is an industrial and energy services company that started in the small rural town of Milliken, Colorado. From the very beginning, they have been experiencing rapid growth.

They wanted their branding to reflect their ability to get the job done while demonstrating the innovation and expertise they bring to large-scale projects. Their messaging and image needed to appeal to a wide range of industries and, just as importantly, prospective hires.

Getting these messages across in a clear and concise way is a struggle for many companies. To make it even more challenging, Kinetic is growing quickly and adding new divisions by acquiring existing businesses.

Branding logo design for Kinetic Industry

Branding, Logo Design, and Graphics

When Kinetic first came to us, they didn't have a name or a logo. Their vision of a brand that is professional, dynamic, and energizing makes “Kinetic Industry” a perfect fit.

Tradeshow display wall for Kinetic Industry
Tradeshow retractable banners for Kinetic Industry
Sales sheets for Kinetic Industry
Metal business cards for Kinetic Industry

Web Design and Development

Kinetic uses their website to let people know that they can get their job done anytime, anywhere. It's easy to hire Kinetic by calling their dispatch number or contacting them through their online form.

Their website includes strong calls-to-action, and every page emphasizes the phone number and a button that links to the contact page. To further encourage people to call, we helped them develop the Get Your FREE Hat campaign.

We organized Kinetic's product architecture by service and industry, making it easy for people to understand what they do and navigate to relevant information quickly.

Web Design - Kinetic Industry
Homepage - Kinetic Industry
Locations - Kinetic Industry
Industries - Kinetic Industry
Services - Kinetic Industry
Contact - Kinetic Industry

SCROLL

Sustainable Marketing

Lead Generation—Being at the top of Google search for important keywords is a great position to be in. Kinetic's Mobile Rail Cleaning SEO campaign has brought them opportunities to bid on multiple six figure jobs from some of the biggest players in the rail industry.

Hardhat stickers are one of the unique marketing opportunities in the construction industry. Workers are proud to display who they've worked with as a badge of honor. Kinetic has fun with these simple marketing tools that help with employee morale and increase brand awareness.

SEO for Kinetic Industry
Hardhat stickers for Kinetic Industry
Hardhat stickers for Kinetic Industry
Hardhat stickers for Kinetic Industry
Hardhat stickers for Kinetic Industry
Hardhat graphics for Kinetic Industry

Commercial Photography

Getting the technical and dirty work done is an important part of Kinetic's messaging. On location photography is the best way to demonstrate their expertise.

Another role photography plays is showing prospective hires what kind of company Kinetic is. People are impressed when they see Kinetic's extensive fleet of equipment and the remarkable job they do of keeping it clean and maintained.

Commercial photography for Kinetic Industry
Commercial photography for Kinetic Industry
Commercial photography for Kinetic Industry
Commercial photography for Kinetic Industry

Outcome

The right customers are finding Kinetic through online searches and bringing $100,000+ contract opportunities.
When Kinetic acquires a new business, they already have the infrastructure in place to rebrand vehicles, create marketing collateral, and easily add new services to their website.
When Kinetic posts a job opening, people want to work there. They are a professional company that you can build a career with. When you visit their website or see their equipment in the field, it shows.
Kinetic Industry is growing rapidly and now has multiple offices throughout the US.