About Gerrard Excavating
- Industry
- Heavy Construction
- Company Size
- 51-200 Employees
- Established
- 1984
Gerrard Excavating, Inc. began excavating foundations and grading small sites for builders and developers in 1984. After many years in business, Gerrard felt that their original logo and graphics were not representing their company well and a change was needed as their business moved forward.
It's a big commitment to rebrand a company with a working fleet of 150+ trucks and other construction equipment. They had to be sure about their decision. They initially hired a local sign shop but weren't getting the results they wanted. Gerrard saw our previous work and liked it, so they reached out to us.
In less than 3 months, we successfully built a new website and helped them update the graphics on all of their vehicles, construction equipment, signage, and business collateral. Since that time, they've increased their brand awareness and have become one of the largest infrastructure/site development contractors in the northern Colorado region.
“We've been working with Diggles Creative since 2004. They have done an outstanding job of re-branding and successfully marketing our brand including the creation of our website and subsequent updates. Diggles Creative is quick to respond and their work product is always sharp, clean, innovative, and professional.”
Gerrard Excavating — Nathan Gerrard
Branding Design
If you are from northern Colorado, you have probably seen the logo designed for Gerrard Excavating. Reproduced on a wide variety of construction gear including vehicles, signage, equipment, hard hats, etc.
Gerrard's logo includes an icon that stands on its own and works perfectly within the complete wordmark.
Web Design and Development
We designed their original site back in 2004, and recently refreshed the look, added some new functionality, and improved the infrastructure.
To help Gerrard's HR department with hiring, the website includes functionality that allows them to update available job openings. We've also added applications that can be filled out and submitted online.
Strategic Marketing
Closing Sales—As a construction company that works on large infrastructure projects, Gerrard frequently bids on government contracts. Together we created an RFP template to keep their proposals looking professional and consistent from job to job.
Commercial Photography
Without images, it can be difficult to explain the types of construction projects your company can handle. When a potential client sees an image of excavators lined up in a row, they get an immediate sense that your company is serious about the big jobs. An added bonus is that pictures of big machines are cool :-)
Outcome
| Gerrard Excavating completely rebranded their company in less than 3 months. | |
| Gerrard Excavating has increased brand awareness and has become one of the largest infrastructure/site development contractors in the northern Colorado region. | |
| Gerrard Excavating has implemented new marketing procedures that save time and operational costs. |