Heavy Construction Marketing

Case Study: Gerrard Excavating

About Gerrard Excavating

Industry
Heavy Construction
Company Size
51-200 Employees
Established
1984

Gerrard Excavating, Inc. began excavating foundations and grading small sites for builders and developers in 1984. After many years in business, Gerrard felt that their original logo and graphics were not representing their company well and a change was needed as their business moved forward.

It's a big commitment to rebrand a company with a working fleet of 150+ trucks and other construction equipment. They had to be sure about their decision. They initially hired a local sign shop but weren't getting the results they wanted. Gerrard saw our previous work and liked it, so they reached out to us.

In less than 3 months, we successfully built a new website and helped them update the graphics on all of their vehicles, construction equipment, signage, and business collateral. Since that time, they've increased their brand awareness and have become one of the largest infrastructure/site development contractors in the northern Colorado region.

Branding logo design for Gerrard Excavating

Branding, Logo Design, and Graphics

If you are from northern Colorado, you have probably seen the logo designed for Gerrard Excavating. Reproduced on a wide variety of construction gear including vehicles, signage, equipment, hard hats, etc.

Gerrard's logo includes an icon that stands on its own and works perfectly within the complete wordmark.

Truck graphics for Gerrard Excavating
T-shirt graphics for Gerrard Excavating
Branding stationary for Gerrard Excavating

Web Design and Development

We designed their original site back in 2004, and recently refreshed the look, added some new functionality, and improved the infrastructure.

To help Gerrard's HR department with hiring, the website includes functionality that allows them to update available job openings. We've also added applications that can be filled out and submitted online.

Web design for Gerrard Excavating

Sustainable Marketing

Closing Sales—As a construction company that works on large infrastructure projects, Gerrard frequently bids on government contracts. Together we created an RFP template to keep their proposals looking professional and consistent from job to job.

Marketing RFP for Gerrard Excavating

Commercial Photography

Without images, it can be difficult to explain the types of construction projects your company can handle. When a potential client sees an image of excavators lined up in a row, they get an immediate sense that your company is serious about the big jobs. An added bonus is that pictures of big machines are cool :-)

Branding photography for Gerrard Excavating
Branding photography for Gerrard Excavating
Branding photography for Gerrard Excavating

Outcome

Gerrard Excavating completely rebranded their company in less than 3 months.
Gerrard Excavating has increased brand awareness and has become one of the largest infrastructure/site development contractors in the northern Colorado region.
Gerrard Excavating has implemented new marketing procedures that save time and operational costs.

Stop guessing. Be certain. Take action now.

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