Sustainable Marketing System

Step-by-Step

Why create a sustainable marketing system?

A systematic approach helps you decide what tactics make the most sense for your business. By tracking metrics that are important to your strategy, you can improve your marketing with confidence.

Step 1 - Sustainable Strategy

Step 1: Sustainable Strategy

Developing your brand and planning your marketing strategy guides crucial decisions such as who your ideal customer is, what your logo should look like, and where to spend your money on marketing and advertising.

Step 2 - Customer Experience

Step 2: Customer Experience

Your marketing, sales, and customer service processes need to create a positive experience for your customers and align with their buying habits every step of the way.

Step 3 - Content Foundation

Step 3: Content

Your marketing system relies heavily on your website content and resources. E-Books, how-to articles, and white papers attract people to your site and demonstrate your company’s expertise.

Step 4 - Lead Generation

Step 4: Lead Generation

Once your strategy is attracting the right people, you need to motivate them to engage with your business by calling you, requesting more information, or signing up for a free trial.

Step 5 - Closing Sales

Step 5: Closing Sales

Your marketing system supports your sales team with forms and procedures that qualify leads, marketing automation that keeps new contacts engaged, and effective presentation collateral.

Step 6 - Customer Service

Step 6: Customer Service

You can encourage people to become repeat customers through loyalty programs, memberships, and special offers. The more important you make them feel, the more likely they will spread the word about your business.

Step 7 - Continuous Improvement

Step 7: Continuous Improvement

You have determined what your goals are. Now you need to track your progress with a customized dashboard. By measuring specific successes and failures, you can adjust and improve your marketing over time.

Learn how sustainable inbound marketing can help your business grow

Download our complimentary guide, Sustainable Inbound Marketing for Long-Term Business Growth. Learn how to attract more qualified traffic to your website, generate leads, and get more customers that love your brand.

Download the Guide

About Us

Our story starts in 1991 when we opened a custom photo lab and photography studio in Fort Collins, expanding our digital graphic design services in the years that followed. In 2001 we moved our office to Loveland where we provide marketing services for established companies, individuals, and startups throughout northern Colorado.

Diggles Creative, LLC

150 East 29th Street, #237a
Loveland, CO 80538

(970) 744-3611
Hubspot Certified Agency Partner Joomla! Registered Provider