Sustainable Marketing Glossary

Niche marketing is a style of marketing which has a narrow focus. Rather than targeting a broad industry or target audience, niche marketing instead attempts to target more specific market segments. Niche marketing can give businesses a distinct edge against competitors because some market segments may not be targeted very well (or, in some cases, at all).

Ebook - Sustainable Marketing for Long-Term Business Growth

The 7 Elements of Sustainable Marketing®

Transform your marketing into a long-term strategy that will immediately give you a competitive advantage.

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