What you get with our Brand Identity Design packages.
Starter Package - $2,500
Includes Logo Design, Logo Style Sheet, and File Usage Guide.
The most important element of your company's visual identity is your logo. We start by making lots of sketches and rough drafts. We narrow them down to the best three concepts that we present to you. Mock products are created from each of the concepts so you can see how each one will work in the “real world.”
During the presentation of the three initial concepts we will discuss what you like and don't like so we can make the necessary refinements for your final logo design. Almost always, clients love what the see on the first round of concepts and only small refinements are needed to finalize the logo. Occasionally, people want to see additional concepts. We can create more for an additional fee.
Your final logo design includes files suitable for every application–from web to print to promotional items–and unrestricted usage rights.
Logo Style Sheet
You will get a PDF document that includes a list of the color values in your logo. This helps sign companies, print vendors, and web developers match your brand colors so they are reproduced consistently on all of your marketing materials.
Also included in the PDF document is a list of the fonts used to create your logo. This is handy because you may want to purchase your font so you can use it in other marketing collateral.
File Usage Guide
A cheat sheet that explains how to use the final logo files you receive. You will learn the difference between vector vs. raster files, the different file types designers use (EPS, JPG, PNG, PDF), and the meaning of different color systems (CMYK, RGB, HEX, and Pantone).
Whenever somebody asks you for your logo, this will be your go to guide to help you make sure they get the right one.
Essentials Package - $5,000
Includes everything in the Starter Package in addition to the Brand Identity Guide and Basic Print Package.
Brand Identity Guide
This is a more comprehensive version of your colors and fonts PDF. This multi-page guide helps you communicate your brand more effectively by making sure everyone on your team is working towards the same vision. It includes clear guidelines and examples of how to use your marketing assets.
Basic Print Package
Print-ready template for your business cards. Includes files for up to 5 staff members.
Print-ready template for your letterhead.
A matching electronic letterhead template that can be used in Microsoft Word. Perfect for clients who need to create editable documents that can be shared digitally.
Print-ready template for #10 standard-size business envelopes.
Comprehensive Package - $10,000
Includes everything in the Starter Package and Essentials Package in addition to the Social Media Kit and Launchpad Website.
Social Media Kit
Profile picture, Facebook header, LinkedIn header, Twitter header and background, ready for you to upload.
A custom “starter website” with up to 24 pages of content entered for you — this is a cost-effective way to get your online presence established. As your needs expand, your website is powerful enough to scale with your business as it grows to any size.
Web hosting costs and domain name registration not included.
If you need a site that requires specialized functionality (online store, marketing automation, event calendars, etc.) then it probably makes more sense to go with Brand Identity Design Package 1 or 2. We can talk about your website as a separate project.
Custom Package - Contact Us
Create a brand identity design package that fits the needs of your business perfectly.
Brochures, folders, sales sheets, packaging, signage, labels, trade show graphics, and other print materials can be added to any brand identity design package. At the beginning of a project, many clients know they want a logo but are not sure which marketing materials to invest in.
If that sounds like you, a good solution is to separate your project into two or more phases. Phase 1 could be Package 1, and Phase 2+ can be for creating additional marketing materials. Costs for customized packages will be quoted on a per-project basis.